RFF#106 – John Huyler was the first confectioner in the US to employ large scale advertising to market his products

In 1909 John Huyler—the candy-man behind one of the largest confectionery companies at the turn of the century—created postcards that featured intriguing facts juxtaposed with well-known landmarks, as a means to educate his customers about the pure ingredients used in his chocolates.

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I learned about this fact from the MinGei Museum located in San Diego’s Balboa Park. “MinGei” literally means “everyone’s art” and is a concept created by Japanese philosopher Soetsu Yangai to celebrate the beauty in everyday utilitarian objects made by unnamed artists. The images seen on product packaging or in product advertising are often works of art that exemplify “MinGei”. Thus, fittingly there was a special exhibit in Spring 2014 showcasing the artwork associated with Huyler’s Chocolates over a century ago.

Because Huyler was such an interesting fellow, this will be the first of a set of three “Huyler” themed posts. Stayed tuned!

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