RFF #107– John Huyler was a master marketer

It is believed that part of John Huyler’s success can be attributed to the fact that he was a master marketer.

In the 1870s he invented the concept of pulling saltwater taffy in his window to draw customers in.

Additionally, he was the first person to blow the mouthwatering scent of his candy out onto the street using a reversed fan. I’m certain we can all relate to what a genius idea this was…remember the last time you walked by a Cinnabon?…I think you know what I’m talking about.

I learned about this fact from: The MinGei Museum, Balboa Park, San Diego


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