RFF#19 – It can take 5-10 exposures to a new food to overcome your initial aversion

The fact is, humans are neophobic. As a result, we naturally fear anything that is new or unfamiliar on the basis that it could be harmful. But, as studies have shown, repeated exposure can lessen our aversion (at least that is what they’ve seen when studying children). So whatever vegetable you loath, I encourage you to give it another try, chances are, the more you try it, the better it will taste.

—I learned about this fact from: Birch LL. Development of food preferences. Annual Nutrition Reviews. 1999;19:41-62.

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